Natural Wool Knits

Avi Selvig, the owner and designer was born in a small village in southern Greece. It was in those early years that she believes her love affair with wool began. She and her family moved to Canada when Avi was still young and eventually settled in the town of Penticton, B.C. At 17 she learned to knit native style chunky sweaters and instantly fell in love with big natural wool.

Drawing inspiration from her Greek roots, Avis’ blankets and pillows emote a sense of elegance that is functional and has timeless style—proving to be a fabulous piece of décor for the home year round as well as a comforting throw for chilly nights. She also designs naturally elegant scarves, toques and other accessories. Always having considered herself a creative, she is intrigued by size and texture, and the chunky, contrasting proportions that can be crafted to accentuate the beauty of the wool.

Avi uses natural Canadian wool. The chunky wool is hand spun on a large wheel that was custom made for her, spinning the wool to strengthen it so that it doesn’t shed but still has the hallmark soft and lofty feel that wool is known for. She is fascinated by the natural colour of sheep’s wool, and believes it to have healing powers because of its natural properties.

Wool is a naturally antibacterial, sustainable and ecofriendly resource. Wool naturally resists water and fire. Wool uses less energy to produce than manmade fibres. It is biodegradable which is good for the environment, decomposing within a few years and can act as a fertilizer. It is breathable which can keep you warm in the winter and cool in the summer.

Product and Ordering Info

Various hand-knits are available but in some cases the items are custom made. The time it takes to create will depend on the size and number of orders in the queue, usually anywhere from 1 day to 2 weeks.
The 5 classic wool colors are natural with no added dyes: Cream, Silver, Granite, charcoal and pepper
Click the 'SHOP' tab in the navigation to enter my store, where you can view pricing and shipping information.
Easy care, it can be washed in the wool cycle in the machine and laid flat to dry.

As Seen in:



• Calgary Herald

• Top 5 at IDSWest Vancouver 2014

• House and Home Magazine February 2016

• Cake and Whiskey Magazine March 2015


Natural Wool Knits was accepted and has participated in the following prestigious juried shows:

• IDS West Vancouver 2014 / 2015 / 2016

• Circle Craft 2015 / 2016

• Art Market 2016

• One of a Kind in Toronto 2016